White-label WhatsApp marketing software for digital marketing agencies
You already run your clients' ads, social media and websites. Botify's white-label platform lets your agency add WhatsApp Business API, chatbots, SMS, email — and on higher tiers RCS, an AI voice agent and Ads Manager — to the same retainer, on your own domain, under your agency's name, at prices you set.
Silver, Gold and Platinum from ₹4,999/month · client accounts at 40–50% off list · every tier white-label · excl. 18% GST
Why agencies are adding WhatsApp to their retainers
Most of the leads your campaigns generate end up in a conversation: a click-to-WhatsApp ad, an enquiry form that is followed up on WhatsApp, a reminder that brings a customer back. When the agency only runs the ads, the client's team owns that conversation — and the agency is judged on results it does not control.
Running the messaging layer yourself changes that. You can build the follow-up flows, broadcast the offers, watch the replies and report on the whole funnel. Because the platform carries your brand, the client sees one agency delivering the outcome, not a list of third-party tools.
What your agency can sell under its own brand
- WhatsApp Business API set-up, approved templates, broadcasts, team inbox, catalog and payments in chat
- No-code chatbot flows and AI auto-reply, plus the AI Sales Agent on Pro client plans
- DLT-compliant bulk SMS and bulk or transactional email from the same dashboard
- RCS business messaging and the AI Voice Agent for inbound and outbound calls (Gold and Platinum)
- Google and Meta ads managed next to the WhatsApp follow-up with Ads Manager (Platinum)
- White-label dashboard, analytics and client reporting under your logo and colours
How it fits your retainer model
Botify charges you a wholesale price for each active paid client account plus one platform fee. Everything you charge on top — the plan at your price, a markup of up to 25% on messages and calls, and your own set-up, creative and campaign-management fees — is yours. Botify takes no share of your own service income and charges no per-client set-up fee.
That means you can package the platform however your agency already sells: as a line on the monthly retainer, as a separate 'WhatsApp marketing' package, or bundled into a performance-marketing plan. You invoice your clients with your own GSTIN; the client never receives a Botify invoice.
Gold suits most established agencies — start on Silver if you are testing
Gold (₹9,999 a month, 16–50 active clients, 45% off list) unlocks every client plan and all five channels, including RCS and the AI Voice Agent. That matters for agencies because the Pro plan — with the AI Sales Agent and AI voice — is often the one a lead-generation client actually needs. Gold is a 12-month contract.
If you want to pilot with a handful of retainer clients first, Silver (₹4,999 a month, up to 15 clients, 40% off, monthly contract) lets you sell Starter and Growth — WhatsApp, SMS and email. You move up automatically at your 16th active paying client, and below 16 clients Silver usually leaves you more profit than Gold for the same Growth clients.
Platinum (₹24,999 a month, unlimited clients, 50% off) is for agencies that want Ads Manager inside Pro and Enterprise client accounts, or that run more than 50 clients. It includes the admin panel and a named partner manager, with inbound leads.
Silver
₹4,999/month
excl. 18% GST · Monthly contract
- Up to 15 active clients
- 40% off list on client plans
- Starter and Growth plans — WhatsApp, SMS, Email
- Admin panel: ₹30,000 one-time
Gold
Best fit here₹9,999/month
excl. 18% GST · 12 months contract
- 16–50 active clients
- 45% off list on client plans
- All plans — all 5 channels incl. RCS and AI Voice Agent
- Admin panel: ₹30,000 one-time
Platinum
₹24,999/month
excl. 18% GST · 12 months contract
- Unlimited active clients
- 50% off list on client plans
- All plans + Ads Manager (Google & Meta ads)
- Admin panel: included
Worked example: 20 Growth clients on Gold
Here the agency charges each client ₹3,999 a month for the platform — ₹500 above Botify's Growth list price — and keeps its creative and management fees separate. Change the numbers in the calculator below to match your own client book.
Computed from the published wholesale price list. Before usage markup and your own service fees; excludes one-time fees (₹14,999 brand launch fee, waivable; ₹30,000 admin panel on Gold). Illustrative, not a promise of income. All prices excl. 18% GST.
| Botify list price (Growth) | ₹3,499 / client |
|---|---|
| Your wholesale cost on Gold (45% off) | ₹1,924 / client |
| Your price to the client | ₹3,999 / client |
| Your margin per client | ₹2,075 / month |
| Margin on 20 clients | ₹41,500 / month |
| Gold platform fee | −₹9,999 / month |
| Profit after platform fee | ₹31,501 / month |
| Over 12 months | ₹3,78,012 |
Billing and support for an agency
On the 1st of each month Botify invoices you in advance for the platform fee plus every active client; the GST is claimable as input credit. Messages and calls debit live from your prepaid partner wallet at Botify list rates, and you decide whether to pass them on at cost, mark them up by up to 25%, or include a message allowance in your package.
Your account managers are the first line for sales, demos, onboarding, campaigns, templates, chatbots and client billing — the work agencies already do. Botify sits behind you as the second line for platform uptime, WhatsApp/Meta escalations, SMS, DLT, RCS and voice routing, and partner training.
Full fee schedule, wholesale price list and protections: white-label WhatsApp platform · WhatsApp API reseller program
How an agency gets started
- 01
Shortlist pilot clients
Pick existing retainer clients whose leads already arrive on WhatsApp — Botify onboards your first 3 clients' WhatsApp with you.
- 02
Apply and sign
Share your GSTIN and client profile, choose a tier and sign the partner agreement.
- 03
Certify your account managers
Free training and a certification test, so your team can run templates, flows and campaigns.
- 04
Brand the platform
Your domain, logo, colours and company details are applied, with two training sessions included in the brand launch fee.
- 05
Fund the wallet and package it
Load the opening partner wallet and add the WhatsApp line to your retainer proposals.
White-label reseller earnings calculator
Pick a tier, how many clients you expect, their plan and the price you will charge. Illustrative only — it shows the arithmetic, not a promise of income.
Monthly profit after platform fee
₹31,501
Annual profit (× 12)
₹3,78,012
- Botify list price (Growth)
- ₹3,499
- Your wholesale cost per client (Gold, 45% off)
- ₹1,924
- Your margin per client
- ₹2,075
- Monthly margin (20 clients)
- ₹41,500
- Platform fee
- −₹9,999
- Clients needed to cover the platform fee at this price
- 5
One-time costs (not in the profit above)
Brand launch fee ₹14,999 — waived when you prepay 12 months of platform fee.
Admin panel: ₹30,000 one-time on Gold.
Opening partner wallet ₹10,000 — prepaid usage credit, not a fee.
Illustrative only — not a promise of income. Uses the published wholesale price list; excludes your usage markup (up to 25% on messages and calls) and your own service fees. All prices excl. 18% GST.
Take the full plan to your team
Everything on this page in a printable PDF you can share with partners, finance and your sales team before you apply.
- Silver, Gold and Platinum — fees, client limits, discounts and contracts
- Wholesale price of every client plan, by tier
- Worked margin and profit examples
- India usage rates and the 25% markup ceiling
- Brand launch fee, admin panel and optional extras
- Billing, support split and your partner protections
Questions, answered
Add WhatsApp, SMS, email, AI voice and ads to your retainers under your agency brand.
Can my agency bundle the platform into an existing retainer?
Yes. You invoice your clients yourself, with your own GSTIN and at your own prices, so you can show the platform as a separate line or include it in a retainer. Botify only bills you the wholesale price of each active paid client plus your platform fee, and usage from your partner wallet.
Will my clients see the Botify name anywhere?
The dashboard runs on your own domain with your logo, favicon, colours, company name and support email, and help requests route to your support address. WhatsApp messages show your client's own business name. Botify is not shown to your clients.
Which tier suits an agency with about 10 clients?
Silver. With 10 Growth clients charged at Botify's list price of ₹3,499, the published wholesale prices leave about ₹9,000 a month after the platform fee on Silver, against about ₹5,750 on Gold, because Gold's fee is higher and its band starts at 16 clients. You move up to Gold automatically at your 16th active paying client. These are illustrations, not income promises.
Can we manage clients' Google and Meta ads from the same dashboard?
Yes, on Platinum. Ads Manager — Google and Meta ads from the same dashboard — is part of the Platinum tier, and Ads Manager on Pro and Enterprise client accounts needs Platinum.
Can we still charge set-up and campaign-management fees?
Yes, and you keep all of it. Botify takes no share of your own service income, charges no per-client set-up fee and charges nothing for clients on the 7-day free trial.
Do we need our own Meta app or WhatsApp BSP status?
No. You don't need a Meta app of your own; your clients' WhatsApp numbers are onboarded on Botify's platform. If you want your own Meta app anyway, it is an optional extra at ₹25,000 one-time (excl. 18% GST).
Could Botify approach our clients directly?
No. The partner agreement says Botify never approaches your clients — during the agreement and for 12 months after it. Existing Botify clients move to a partner only with Botify's consent.
How much does it cost to start as an agency partner?
The platform fee is ₹4,999 (Silver), ₹9,999 (Gold) or ₹24,999 (Platinum) a month. One-time costs are the ₹14,999 brand launch fee, waived when you prepay 12 months of platform fee, and the ₹30,000 admin panel on Silver and Gold (included on Platinum). The opening wallet — ₹10,000 on Silver and Gold, ₹25,000 on Platinum — is prepaid usage credit. All prices exclude 18% GST.
Apply for the white-label programme
Tell us about your business and client base. The partnerships team will send a proposal for the right tier and call you back. A GSTIN is required to join.
Related white-label guides
- For IT & software companiesOffer WhatsApp, SMS, email, RCS and AI voice to your software customers without building a BSP stack.
- White-label chatbot builderBuild and sell no-code WhatsApp chatbots and AI agents under your own brand.
- Start a WhatsApp marketing businessA step-by-step guide: business model, start-up costs, pricing, compliance and first clients.
Talk to the partnerships team
Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.
Other ways to partner
- White-Label WhatsApp PlatformTiers, wholesale price list, fees, billing and protections.
- WhatsApp API Reseller ProgramThe same Silver, Gold and Platinum tiers, framed for reselling.
- How to choose a white-label WhatsApp platformA buyer's checklist: wholesale vs commission, usage markup, branding, contracts and who owns the client.
- Certified PartnerNo platform fee: free training and a 15–20% recurring margin.