WhatsApp API Reseller Program in India — Earn 15–35% Recurring Commission
Resell Botify's official WhatsApp Business API and six-channel platform to your clients from a reseller panel. Three tiers from ₹4,999/month, a workspace for every client, and recurring commission on their subscriptions for as long as they stay.
- 15–35%
- Recurring commission by tier
- ₹4,999/mo
- Entry tier (excl. GST)
- 10 → ∞
- Client limit, Basic to Enterprise
- Monthly
- Payouts with reporting
Reseller panel tiers, fees and commission
Pick the tier that matches your client base. All tiers are billed monthly and exclude 18% GST.
| Tier | Monthly fee | Client limit | Commission | White-label | Domain |
|---|---|---|---|---|---|
| Reseller Basic | ₹4,999 | Up to 10 clients | 15% | Not included | Shared Botify domain |
| Reseller ProRecommended | ₹9,999 | Up to 50 clients | 25% | Included | Your own domain |
| Reseller Enterprise | ₹24,999 | Unlimited clients | 35% | Included | Your own domain |
Want your own domain and branding? See the white-label platform page — Pro and Enterprise include it.
Worked examples at Botify list prices
Commission is a percentage of the subscription revenue from the clients under your reseller account. These examples use Botify's published plan prices; you may also set your own client pricing on white-label tiers.
Commission per client, per month
Rounded to the nearest rupee.
| Client plan | Basic 15% | Pro 25% | Enterprise 35% |
|---|---|---|---|
| Starter (₹1,499) | ₹225 | ₹375 | ₹525 |
| Growth (₹3,499) | ₹525 | ₹875 | ₹1,225 |
| Pro (₹6,999) | ₹1,050 | ₹1,750 | ₹2,450 |
| Enterprise (₹29,999) | ₹4,500 | ₹7,500 | ₹10,500 |
Break-even: client revenue that covers the tier fee
Tier fee ÷ commission rate, and roughly how many Growth-plan clients (₹3,499) that is.
| Tier | Fee | Client MRR to break even | ≈ Growth clients |
|---|---|---|---|
| Basic | ₹4,999 | ₹33,327 | 10 |
| Pro | ₹9,999 | ₹39,996 | 12 |
| Enterprise | ₹24,999 | ₹71,426 | 21 |
Every client above break-even is margin. Basic's 10-client limit means Pro is usually the better fit once you pass ten clients.
Portfolio examples
Illustrative only — commission on Botify list prices minus the tier fee. Excludes GST and client message charges.
| Tier | Clients | Client subscriptions/mo | Your commission | Tier fee | Net per month |
|---|---|---|---|---|---|
| Reseller Basic | 10 × Pro (₹6,999) | ₹69,990 | ₹10,499 (15%) | − ₹4,999 | ₹5,500 |
| Reseller Pro | 50 × Growth (₹3,499) | ₹1,74,950 | ₹43,738 (25%) | − ₹9,999 | ₹33,739 |
| Reseller Enterprise | 100 × Growth (₹3,499) | ₹3,49,900 | ₹1,22,465 (35%) | − ₹24,999 | ₹97,466 |
Prefer to set your own prices? On white-label tiers you bill clients directly — the white-label page shows the proposal example: 20 clients at ₹3,000 each on Reseller Pro is about ₹50,000/month gross margin.
A reseller panel with everything your clients need
You sell and support. Botify runs the platform, the Meta relationships and the roadmap.
- A reseller panel with a workspace for every client under your account
- Recurring commission on plans, and earnings across WhatsApp, RCS, SMS, Email and Ads
- All six channels plus the AI Sales Agent, chatbot builder and Content Studio for your clients
- White-label dashboard, analytics and client reporting on Pro and Enterprise
- Dedicated partner success manager, priority support and onboarding assistance
- Co-branded marketing materials
- Monthly payouts with detailed reporting
- Botify runs and maintains the backend infrastructure and Meta relationships
Transparent, monthly and GST-invoiced
Tracked in your partner dashboard
Every client workspace under your reseller account, its plan and its subscription revenue are visible in real time, with detailed reporting.
Paid monthly
Reseller (Prime Partner) commissions are paid out monthly with detailed reporting. Affiliate referrals are paid quarterly with a ₹999 minimum payout.
GST invoicing
Tier fees exclude 18% GST and are invoiced with GST. You need a registered business entity with GST to bill your own clients.
Message charges at cost
Meta WhatsApp conversation fees, SMS and voice rates are passed through at cost from a prepaid wallet — separate from the tier fee and your commission.
Just want to refer businesses without a tier fee? The affiliate program pays 20% recurring commission, quarterly, with a ₹999 minimum payout.
Franchise vs White-Label vs Reseller vs Affiliate
Four ways to earn with Botify. Same six-channel platform and AI Sales Agent underneath — different investment, branding and payout models.
| Programme | Franchise | White-Label | Reseller (Prime)This page | Affiliate |
|---|---|---|---|---|
| Investment | ₹5,00,000 full suite or ₹1,00,000 per channel (excl. 18% GST) | From ₹9,999/month (Reseller Pro tier) | From ₹4,999/month (Reseller Basic tier) | None |
| What you earn | 30% recurring revenue share | Your own client pricing; 25–35% tier margin | 15% / 25% / 35% commission by tier | 20% recurring commission |
| Branding | Botify brand with co-branded collateral | Your domain, logo, colours and company name | Botify brand on Basic; white-label on Pro and Enterprise | Botify brand, your referral link |
| Territory | Exclusive district | Not territory-based | Not territory-based | Not territory-based |
| Payout | Recurring share on customer subscriptions | You bill your clients directly | Monthly payouts with reporting | Quarterly, ₹999 minimum payout |
| Best for | Entrepreneurs, regional agencies, business owners | SaaS founders, large agencies, entrepreneurs | Agencies, marketing firms, IT resellers | Freelancers, influencers, consultants |
| Learn more | Franchise details | White-Label details | You are here | Affiliate details |
All fees exclude 18% GST. Message and conversation charges (Meta WhatsApp conversation fees, SMS and voice rates) are billed from a prepaid wallet at cost. See Botify pricing for plan prices.
WhatsApp API Reseller Program FAQ
Tiers, commission maths, payouts, white-label and how to join.
What is the Botify WhatsApp API reseller program?
Botify's reseller program (also called Prime Partner) lets agencies and marketing firms sell Botify's WhatsApp Business API and multi-channel platform to their own clients from a reseller panel, earning a recurring commission of 15%, 25% or 35% depending on the tier. Botify provides the platform, Meta relationships and infrastructure; you bring the clients.
What are the reseller tiers and fees?
Reseller Basic is ₹4,999/month for up to 10 clients at 15% commission on a shared Botify domain. Reseller Pro is ₹9,999/month for up to 50 clients at 25% commission with white-label on your own domain. Reseller Enterprise is ₹24,999/month for unlimited clients at 35% commission with white-label. All tiers are billed monthly and exclude 18% GST.
How is the reseller commission calculated?
Commission is a percentage of the subscription revenue from the clients under your reseller account, at your tier's rate. For example, a client on the Growth plan (₹3,499/month) earns you about ₹525 a month on Basic (15%), ₹875 on Pro (25%) and ₹1,225 on Enterprise (35%), for as long as the client stays subscribed.
How and when are commissions paid?
Commissions are tracked in your partner dashboard and paid out monthly with detailed reporting. Affiliate referrals (20%) are paid quarterly with a ₹999 minimum payout.
Do I need white-label to resell?
No. Reseller Basic runs on a shared Botify domain. White-label — your own domain, logo, colours, company name and support email — is included from Reseller Pro (₹9,999/month) upwards.
Is there a limit on how many clients I can onboard?
Basic allows up to 10 clients, Pro up to 50, and Enterprise is unlimited. Your tier can be changed as your client base grows.
Are message charges and GST included in the tier fee?
No. Tier fees exclude 18% GST. Client message charges — Meta's WhatsApp conversation fees, SMS and voice rates — are passed through at cost from a prepaid wallet, separate from the tier fee.
How do I join the reseller program?
Apply with the form on this page (it is pre-set to the Prime Partner / reseller model), message us on WhatsApp at +91 427 453 4593, or email sales@botify.in. Our partnerships team responds within 24 hours with a proposal for the tier that fits your client base.
Become a Botify Prime Partner
Tell us about your agency and client base. Our partnerships team will send a proposal for the right tier within 24 hours.
Talk to the partnerships team
Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.