White-label CPaaS platform for IT and software companies in India
Your customers use your ERP, CRM, billing, school or clinic software every day — and sooner or later they ask for WhatsApp notifications, OTPs, reminders and campaigns. Botify's white-label CPaaS lets you offer a full multi-channel messaging product under your own brand, while Botify runs the infrastructure, Meta and carrier relationships underneath.
Silver, Gold and Platinum from ₹4,999/month · client accounts at 40–50% off list · every tier white-label · excl. 18% GST
Build it yourself, or white-label it?
Building messaging into your own product means taking on far more than an API call: a Meta app and its reviews, onboarding each customer's WhatsApp number, template management, DLT for SMS in India, RCS and voice routing, and the uptime of all of it. Each of those is a product in itself.
White-labelling lets your team skip that build. You sell a finished messaging platform under your name, every customer gets its own workspace, and Botify keeps the platform, Meta relationships and routing running as your second line of support. You don't need a Meta app of your own.
What you can offer your software customers
- WhatsApp utility and OTP messages — Botify list ₹0.20 each, which you may resell at up to ₹0.25
- Transactional SMS (DLT-compliant) — list ₹0.14, resell at up to ₹0.17
- Transactional and bulk email — list ₹30 per 1,000, resell at up to ₹37.50
- WhatsApp broadcasts, chatbots and a team inbox for your customers' sales and support teams
- RCS with a branded, verified sender and the AI Voice Agent (Gold and up)
- Botify Assistance (MCP), so your customers can connect ChatGPT or Claude to their own workspace
Integration, hosting and a branded app
Botify plans include REST API access (read-only on Starter, full on Growth and above, as listed on botify.in/pricing). If you need a deeper connection between your software and the platform, custom API integration is available on quote, as is a branded Android app.
Platinum partners who need isolation can add a dedicated server for ₹34,999 one-time plus ₹14,999 a month (excl. 18% GST). Everyone else runs on Botify's shared platform with a separate workspace — numbers, contacts and campaigns — for every client.
Usage at list, mark up to 25%
Usage is never discounted. You buy at Botify list rates from a prepaid partner wallet and may charge your clients up to 25% more. India rates, excl. 18% GST.
| Usage | You pay | Max you can charge |
|---|---|---|
| WhatsApp marketing message | ₹0.93 | ₹1.16 |
| WhatsApp utility / OTP message | ₹0.20 | ₹0.25 |
| SMS (transactional) | ₹0.14 | ₹0.17 |
| RCS message | ₹0.20 | ₹0.25 |
| Email (per 1,000) | ₹30 | ₹37.50 |
| AI voice (per minute)Gold and up | ₹5 | ₹6.25 |
Gold for most software vendors — Platinum for large installed bases
Software customers rarely fit neatly into one plan, so most IT firms need Gold: all four client plans, all five channels including RCS and the AI Voice Agent, 16–50 active clients at 45% off list, on a 12-month contract for ₹9,999 a month.
If your installed base is larger than 50 paying accounts, or you want a dedicated server, Platinum (₹24,999 a month, unlimited clients, 50% off) is the fit; it also includes the admin panel and adds Ads Manager. Silver suits a vendor whose customers only need WhatsApp, SMS and email on Starter or Growth.
Silver
₹4,999/month
excl. 18% GST · Monthly contract
- Up to 15 active clients
- 40% off list on client plans
- Starter and Growth plans — WhatsApp, SMS, Email
- Admin panel: ₹30,000 one-time
Gold
Best fit here₹9,999/month
excl. 18% GST · 12 months contract
- 16–50 active clients
- 45% off list on client plans
- All plans — all 5 channels incl. RCS and AI Voice Agent
- Admin panel: ₹30,000 one-time
Platinum
₹24,999/month
excl. 18% GST · 12 months contract
- Unlimited active clients
- 50% off list on client plans
- All plans + Ads Manager (Google & Meta ads)
- Admin panel: included
Worked example: 30 Pro accounts on Gold at list price
Many software vendors prefer to resell at Botify's list price and compete on integration and service. This example charges the Pro list price of ₹6,999 and still leaves a wholesale margin on every account — before any markup on utility messages, SMS or AI-voice minutes.
Computed from the published wholesale price list. Before usage markup and your own service fees; excludes one-time fees (₹14,999 brand launch fee, waivable; ₹30,000 admin panel on Gold). Illustrative, not a promise of income. All prices excl. 18% GST.
| Botify list price (Pro) | ₹6,999 / client |
|---|---|
| Your wholesale cost on Gold (45% off) | ₹3,849 / client |
| Your price to the client | ₹6,999 / client |
| Your margin per client | ₹3,150 / month |
| Margin on 30 clients | ₹94,500 / month |
| Gold platform fee | −₹9,999 / month |
| Profit after platform fee | ₹84,501 / month |
| Over 12 months | ₹10,14,012 |
Billing that fits a software business
Botify invoices you on the 1st for the platform fee and every active client, billed in advance, with GST claimable as input credit. Clients added mid-month are prorated. Messages and calls debit live from your prepaid partner wallet, so OTP and notification traffic is always funded before it is sent.
You can invoice messaging as its own line, include it in your software subscription or AMC, or bill usage monthly with your markup — your GSTIN, your terms. If one of your invoices to Botify is late, your customers keep sending; only new-client creation pauses after 7 days' grace.
Full fee schedule, wholesale price list and protections: white-label WhatsApp platform · WhatsApp API reseller program
How a software company gets started
- 01
Map the demand
List which of your customers already ask for WhatsApp, SMS or OTP features, and which plan each would need.
- 02
Apply and sign
Share your GSTIN and customer profile and sign the partner agreement.
- 03
Certify your support team
Free training and certification for the people who will handle first-line support.
- 04
Brand set-up
Your domain, logo and colours applied to the platform; request a quote now if you need custom API integration or a branded Android app.
- 05
Fund your wallet and go live
Load the opening wallet; Botify onboards your first 3 customers' WhatsApp with you.
White-label reseller earnings calculator
Pick a tier, how many clients you expect, their plan and the price you will charge. Illustrative only — it shows the arithmetic, not a promise of income.
Monthly profit after platform fee
₹84,501
Annual profit (× 12)
₹10,14,012
- Botify list price (Pro)
- ₹6,999
- Your wholesale cost per client (Gold, 45% off)
- ₹3,849
- Your margin per client
- ₹3,150
- Monthly margin (30 clients)
- ₹94,500
- Platform fee
- −₹9,999
- Clients needed to cover the platform fee at this price
- 4
One-time costs (not in the profit above)
Brand launch fee ₹14,999 — waived when you prepay 12 months of platform fee.
Admin panel: ₹30,000 one-time on Gold.
Opening partner wallet ₹10,000 — prepaid usage credit, not a fee.
Illustrative only — not a promise of income. Uses the published wholesale price list; excludes your usage markup (up to 25% on messages and calls) and your own service fees. All prices excl. 18% GST.
Take the full plan to your team
Everything on this page in a printable PDF you can share with partners, finance and your sales team before you apply.
- Silver, Gold and Platinum — fees, client limits, discounts and contracts
- Wholesale price of every client plan, by tier
- Worked margin and profit examples
- India usage rates and the 25% markup ceiling
- Brand launch fee, admin panel and optional extras
- Billing, support split and your partner protections
Questions, answered
Offer WhatsApp, SMS, email, RCS and AI voice to your software customers without building a BSP stack.
Can we integrate the white-label platform with our own software?
Yes. Botify plans include REST API access — read-only on Starter and full on Growth and above, as listed on botify.in/pricing — and custom API integration is available on quote for deeper connections.
Do we have to become a WhatsApp Business Solution Provider or build a Meta app?
No. You don't need a Meta app of your own; customers onboard on Botify's platform and WhatsApp messages show each customer's own business name. An own Meta app is an optional extra at ₹25,000 one-time (excl. 18% GST).
How are OTP and transactional messages priced for resale?
Usage is never discounted: you buy at Botify list rates from a prepaid partner wallet and may charge up to 25% more. In India that is ₹0.20 per WhatsApp utility or OTP message (resell at up to ₹0.25), ₹0.14 per transactional SMS (up to ₹0.17) and ₹30 per 1,000 emails (up to ₹37.50), all excl. 18% GST.
Can we run on a dedicated server?
Yes, on Platinum, as an add-on: ₹34,999 one-time plus ₹14,999 a month (excl. 18% GST). On other tiers your customers run on Botify's shared platform, each in its own workspace.
Can we offer our customers a branded mobile app?
A branded Android app is available on quote. Contact the partnerships team with your requirements.
Who handles WhatsApp, DLT and routing issues?
Your team is first line for your customers — onboarding, campaigns, templates, chatbots and billing. Botify is second line for platform uptime and updates, WhatsApp/Meta escalations, SMS, DLT, RCS and voice routing, and partner training.
What contract do we sign?
Silver is a monthly contract; Gold and Platinum are 12-month contracts. You can move up a tier any time and move down only at renewal. A GSTIN is required to join.
Apply for the white-label programme
Tell us about your business and client base. The partnerships team will send a proposal for the right tier and call you back. A GSTIN is required to join.
Related white-label guides
- White-label WhatsApp Business APIRun a WhatsApp Business API platform under your brand — no Meta app or BSP status needed.
- White-label AI voice agentResell AI phone calls — inbound and outbound — under your brand on Gold and Platinum.
- For SMS & telecom resellersTurn an SMS panel into a white-label WhatsApp + SMS + RCS platform with one prepaid wallet.
Talk to the partnerships team
Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.
Other ways to partner
- White-Label WhatsApp PlatformTiers, wholesale price list, fees, billing and protections.
- WhatsApp API Reseller ProgramThe same Silver, Gold and Platinum tiers, framed for reselling.
- How to choose a white-label WhatsApp platformA buyer's checklist: wholesale vs commission, usage markup, branding, contracts and who owns the client.
- Certified PartnerNo platform fee: free training and a 15–20% recurring margin.