For consultants & advisers

White-label WhatsApp API for consultants with business clients

You advise a portfolio of businesses — on growth, marketing, operations or technology — and they trust your recommendations. Botify's white-label platform lets you implement WhatsApp automation for them under your own brand, so the tool you recommend is also the one you deliver and support.

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Silver, Gold and Platinum from ₹4,999/month · client accounts at 40–50% off list · every tier white-label · excl. 18% GST

For consultants, service fees come first

A consultant's main income from WhatsApp work is usually the implementation itself: setting up the WhatsApp Business API, getting templates approved, building chatbot flows, running campaigns and training the client's team. Botify never takes a share of that income.

The white-label platform adds a recurring line underneath: you buy each client account at a wholesale price and charge your own. With a small client book that margin may do little more than cover the platform fee — the worked example below shows the arithmetic honestly — so price your services accordingly.

White-label or Certified Partner?

White-label suits a consultant who already invoices clients, has a GSTIN (required to join) and wants their own brand on the platform. If you would rather not bill clients for software at all, Botify's free Certified Partner programme may fit better: Botify bills the client at list price, and you earn a 15–20% recurring margin plus your own service fees, with no platform fee.

What a typical consulting engagement includes

  • WhatsApp Business API onboarding — Meta business verification, number registration and display name
  • Templates in the right category, because category decides cost
  • One chatbot flow on Starter, up to 10 drag-and-drop flows and AI auto-reply on Growth
  • Broadcast campaigns to opted-in contacts, with delivery reports
  • Team inbox set-up and staff training
WHICH TIER FITS

Silver fits most consultants

Silver costs ₹4,999 a month on a monthly contract, covers up to 15 active clients at 40% off list, and sells the Starter and Growth plans — WhatsApp, SMS and email. That matches the needs of most small and mid-sized businesses a consultant serves.

If a client needs the AI Sales Agent, AI voice or RCS (Pro plan and above), you will need Gold. You move up a tier any time, and automatically at your 16th active paying client.

  • Silver

    Best fit here

    ₹4,999/month

    excl. 18% GST · Monthly contract

    • Up to 15 active clients
    • 40% off list on client plans
    • Starter and Growth plans — WhatsApp, SMS, Email
    • Admin panel: ₹30,000 one-time

  • Gold

    ₹9,999/month

    excl. 18% GST · 12 months contract

    • 16–50 active clients
    • 45% off list on client plans
    • All plans — all 5 channels incl. RCS and AI Voice Agent
    • Admin panel: ₹30,000 one-time

  • Platinum

    ₹24,999/month

    excl. 18% GST · 12 months contract

    • Unlimited active clients
    • 50% off list on client plans
    • All plans + Ads Manager (Google & Meta ads)
    • Admin panel: included
WORKED MARGIN EXAMPLE

Worked example: 8 Starter clients on Silver

A consultant with eight small clients on WhatsApp-only Starter accounts, charged ₹1,999 a month each. The platform margin here is modest — the point is that it covers the platform fee and leaves something over, while the set-up and management fees you bill separately stay entirely yours.

Computed from the published wholesale price list. Before usage markup and your own service fees; excludes one-time fees (₹14,999 brand launch fee, waivable; ₹30,000 admin panel on Silver). Illustrative, not a promise of income. All prices excl. 18% GST.

Worked example: 8 Starter clients on Silver
Botify list price (Starter)₹1,499 / client
Your wholesale cost on Silver (40% off)₹899 / client
Your price to the client₹1,999 / client
Your margin per client₹1,100 / month
Margin on 8 clients₹8,800 / month
Silver platform fee−₹4,999 / month
Profit after platform fee₹3,801 / month
Over 12 months₹45,612

How billing and support work for a consultant

Botify invoices you on the 1st of each month for the platform fee plus every active client; a client in its 7-day free trial costs you nothing. Messages debit live from your prepaid partner wallet, which opens at ₹10,000 on Silver.

You are your clients' first line of support — which, for a consultant, is the service you are already selling. Botify is second line for platform uptime, Meta escalations and routing, and trains your team.

Full fee schedule, wholesale price list and protections: white-label WhatsApp platform · WhatsApp API reseller program

HOW TO START

How a consultant gets started

  1. 01

    Choose your model

    White-label if you invoice clients under your GSTIN; Certified Partner if you'd rather Botify bills them.

  2. 02

    Apply

    Share your GSTIN and client profile and sign the partner agreement.

  3. 03

    Get certified

    Free training and a certification test on the platform.

  4. 04

    Brand set-up

    Your domain, logo and colours, with two training sessions included.

  5. 05

    Onboard your first clients

    Fund the wallet; Botify onboards your first 3 clients' WhatsApp with you.

EARNINGS CALCULATOR

White-label reseller earnings calculator

Pick a tier, how many clients you expect, their plan and the price you will charge. Illustrative only — it shows the arithmetic, not a promise of income.

1. Partner tier

Up to 15 active clients · 40% off list · Monthly contract

Clients on the 7-day free trial cost you nothing and are not counted.

Silver sells Starter and Growth (WhatsApp, SMS, Email). Pro and Enterprise need Gold or Platinum.

You set this. Excl. 18% GST, which you charge your client on your own invoice.

Monthly profit after platform fee

₹3,801

Annual profit (× 12)

₹45,612

Botify list price (Starter)
₹1,499
Your wholesale cost per client (Silver, 40% off)
₹899
Your margin per client
₹1,100
Monthly margin (8 clients)
₹8,800
Platform fee
−₹4,999
Clients needed to cover the platform fee at this price
5

One-time costs (not in the profit above)

Brand launch fee ₹14,999 — waived when you prepay 12 months of platform fee.

Admin panel: ₹30,000 one-time on Silver.

Opening partner wallet ₹10,000 — prepaid usage credit, not a fee.

Illustrative only — not a promise of income. Uses the published wholesale price list; excludes your usage markup (up to 25% on messages and calls) and your own service fees. All prices excl. 18% GST.

Apply as a white-label partner Get the Partner Plan PDF
FREE PARTNER PLAN PDF

Take the full plan to your team

Everything on this page in a printable PDF you can share with partners, finance and your sales team before you apply.

  • Silver, Gold and Platinum — fees, client limits, discounts and contracts
  • Wholesale price of every client plan, by tier
  • Worked margin and profit examples
  • India usage rates and the 25% markup ceiling
  • Brand launch fee, admin panel and optional extras
  • Billing, support split and your partner protections

Download the White-label Partner Plan (PDF)

Tiers, the full wholesale price list, margin examples, usage rates, extras, billing rules and partner protections — in one PDF.

Free. No spam — the partnerships team may WhatsApp you once.

FAQ

Questions, answered

Offer WhatsApp API, chatbots and campaigns to your business clients under your own brand.

Do I need a GSTIN to become a white-label partner?

Yes. A GSTIN is required to join, because you invoice your own clients and Botify invoices you. GST on Botify's invoices is claimable as input credit.

I have only five clients. Is white-label worth it?

Do the arithmetic first. On Silver, a Growth client charged at Botify's list price leaves a ₹1,400 margin, so about 4 such clients cover the ₹4,999 platform fee; a Starter client at list leaves ₹600, so you would need about 9. If your book is smaller than that, the free Certified Partner programme, where Botify bills the client and you earn a recurring margin, may suit you better.

What is the difference between white-label and Certified Partner?

As a white-label partner you pay a platform fee, buy client accounts at 40–50% off list, set your own prices and invoice clients under your brand. As a Certified Partner you pay nothing, Botify bills the client at list price under the Botify brand, and you earn a 15–20% recurring margin plus your own service fees.

Can I keep charging consulting and set-up fees?

Yes. Botify takes no share of your own service income and charges no per-client set-up fee. Your consulting, implementation and management fees are entirely yours.

Am I locked in?

Silver is a monthly contract. Gold and Platinum are 12-month contracts. You can move up a tier any time and move down only at contract renewal.

Can the brand launch fee be avoided?

The ₹14,999 brand launch fee is waived when you prepay 12 months of platform fee. It covers domain and SSL set-up, your logo, colours and company details, two training sessions and onboarding your first 3 clients' WhatsApp.

Apply for the white-label programme

Tell us about your business and client base. The partnerships team will send a proposal for the right tier and call you back. A GSTIN is required to join.

Applying forWhite-Label Platform

We'll respond within 24 hours. No spam, ever.

Related white-label guides

Talk to the partnerships team

Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.

WhatsApp +91 427 453 4593 sales@botify.in Call +91 80 6552 1614 (AI assistant, 24/7)