White-label SMS + WhatsApp platform for SMS and telecom resellers
Your customers already buy SMS from you, and more of them are asking for WhatsApp, RCS and email too. Botify's white-label platform lets you sell every channel from one panel under your brand — and adds a monthly subscription margin on top of the per-message margin you already understand.
Silver, Gold and Platinum from ₹4,999/month · client accounts at 40–50% off list · every tier white-label · excl. 18% GST
From an SMS panel to a multi-channel platform
An SMS reseller earns on volume: buy per message, sell per message. That margin stays — on Botify you buy messages and calls at list rates from a prepaid partner wallet and may charge your customers up to 25% more. What changes is a second income line: each customer also takes a platform plan (Starter, Growth, Pro or Enterprise) that you buy at 40–50% off list and sell at your own price.
For customers, it means one login on your domain for WhatsApp, SMS and email — plus RCS and AI voice on Gold and up — instead of separate panels for each channel.
Moving customers from SMS to WhatsApp, responsibly
- Keep SMS for what it does best — OTPs and transactional alerts remain DLT-compliant on the platform
- Use WhatsApp utility templates for order and payment updates, and marketing templates only for opted-in contacts
- Offer RCS on Gold and up as the branded, verified upgrade to plain SMS
- Anti-spam pauses protect every number on the platform, including your customers'
- Meta, telecom and TRAI rate changes are passed on with 30 days' notice, so your rate cards never get a surprise
Usage at list, mark up to 25%
Usage is never discounted. You buy at Botify list rates from a prepaid partner wallet and may charge your clients up to 25% more. India rates, excl. 18% GST.
| Usage | You pay | Max you can charge |
|---|---|---|
| WhatsApp marketing message | ₹0.93 | ₹1.16 |
| WhatsApp utility / OTP message | ₹0.20 | ₹0.25 |
| SMS (transactional) | ₹0.14 | ₹0.17 |
| RCS message | ₹0.20 | ₹0.25 |
| Email (per 1,000) | ₹30 | ₹37.50 |
| AI voice (per minute)Gold and up | ₹5 | ₹6.25 |
Start on Silver, move to Gold when customers want RCS or AI voice
Silver (₹4,999 a month, up to 15 active clients, 40% off list, monthly contract) covers WhatsApp, SMS and email on the Starter and Growth plans — exactly what most SMS customers ask for first.
Gold (₹9,999 a month, 16–50 clients, 45% off, 12 months) adds RCS business messaging and the AI Voice Agent on all plans, and you move up automatically at your 16th active paying client. Platinum (₹24,999 a month, unlimited clients, 50% off) suits large reseller networks and comes with a named partner manager and inbound leads.
Silver
Best fit here₹4,999/month
excl. 18% GST · Monthly contract
- Up to 15 active clients
- 40% off list on client plans
- Starter and Growth plans — WhatsApp, SMS, Email
- Admin panel: ₹30,000 one-time
Gold
₹9,999/month
excl. 18% GST · 12 months contract
- 16–50 active clients
- 45% off list on client plans
- All plans — all 5 channels incl. RCS and AI Voice Agent
- Admin panel: ₹30,000 one-time
Platinum
₹24,999/month
excl. 18% GST · 12 months contract
- Unlimited active clients
- 50% off list on client plans
- All plans + Ads Manager (Google & Meta ads)
- Admin panel: included
Worked example: 12 Growth customers on Silver at list price
This example sells the Growth plan at Botify's list price, so your customers pay what they would pay Botify directly. The usage margin comes on top: a customer sending 50,000 transactional SMS a month costs you ₹7,000 at ₹0.14, and at the ₹0.17 ceiling you could bill ₹8,500 — up to ₹1,500 more per customer, per month, before any WhatsApp or email markup.
Computed from the published wholesale price list. Before usage markup and your own service fees; excludes one-time fees (₹14,999 brand launch fee, waivable; ₹30,000 admin panel on Silver). Illustrative, not a promise of income. All prices excl. 18% GST.
| Botify list price (Growth) | ₹3,499 / client |
|---|---|
| Your wholesale cost on Silver (40% off) | ₹2,099 / client |
| Your price to the client | ₹3,499 / client |
| Your margin per client | ₹1,400 / month |
| Margin on 12 clients | ₹16,800 / month |
| Silver platform fee | −₹4,999 / month |
| Profit after platform fee | ₹11,801 / month |
| Over 12 months | ₹1,41,612 |
One wallet, one invoice from Botify
All of your customers' messages and calls debit live from your prepaid partner wallet at Botify list rates. The opening wallet is ₹10,000 on Silver and Gold and ₹25,000 on Platinum. On the 1st of each month Botify invoices the platform fee plus every active client in advance; GST is claimable as input credit.
You invoice your customers with your own GSTIN — plan, usage and any services — at your own rates within the 25% usage ceiling.
Full fee schedule, wholesale price list and protections: white-label WhatsApp platform · WhatsApp API reseller program
How an SMS reseller gets started
- 01
Pick the first channel to add
Usually WhatsApp for customers who already send transactional SMS through you.
- 02
Apply with your GSTIN
Share your customer profile and sign the partner agreement.
- 03
Get certified
Free training on WhatsApp onboarding, templates and campaigns for your support team.
- 04
Brand set-up and wallet
Your domain, logo and colours applied; load the opening partner wallet.
- 05
Migrate the first customers
Botify onboards your first 3 customers' WhatsApp with you.
White-label reseller earnings calculator
Pick a tier, how many clients you expect, their plan and the price you will charge. Illustrative only — it shows the arithmetic, not a promise of income.
Monthly profit after platform fee
₹11,801
Annual profit (× 12)
₹1,41,612
- Botify list price (Growth)
- ₹3,499
- Your wholesale cost per client (Silver, 40% off)
- ₹2,099
- Your margin per client
- ₹1,400
- Monthly margin (12 clients)
- ₹16,800
- Platform fee
- −₹4,999
- Clients needed to cover the platform fee at this price
- 4
One-time costs (not in the profit above)
Brand launch fee ₹14,999 — waived when you prepay 12 months of platform fee.
Admin panel: ₹30,000 one-time on Silver.
Opening partner wallet ₹10,000 — prepaid usage credit, not a fee.
Illustrative only — not a promise of income. Uses the published wholesale price list; excludes your usage markup (up to 25% on messages and calls) and your own service fees. All prices excl. 18% GST.
Take the full plan to your team
Everything on this page in a printable PDF you can share with partners, finance and your sales team before you apply.
- Silver, Gold and Platinum — fees, client limits, discounts and contracts
- Wholesale price of every client plan, by tier
- Worked margin and profit examples
- India usage rates and the 25% markup ceiling
- Brand launch fee, admin panel and optional extras
- Billing, support split and your partner protections
Questions, answered
Turn an SMS panel into a white-label WhatsApp + SMS + RCS platform with one prepaid wallet.
What do I pay per message, and what can I charge?
In India: WhatsApp marketing ₹0.93 (charge up to ₹1.16), WhatsApp utility/OTP ₹0.20 (up to ₹0.25), transactional SMS ₹0.14 (up to ₹0.17), RCS ₹0.20 (up to ₹0.25), email ₹30 per 1,000 (up to ₹37.50) and AI voice ₹5 a minute (up to ₹6.25, Gold and up). All excl. 18% GST.
Are message rates discounted for resellers?
No. Usage is never discounted — the wholesale discount applies to client plans. You may mark usage up by up to 25%, so your usage margin depends on the rates you set and your customers' volumes.
Is RCS available on Silver?
No. RCS business messaging with a branded, verified sender is available on Gold and Platinum, along with the AI Voice Agent.
Do my SMS customers still need DLT?
Yes — SMS in India runs on DLT, and the platform's bulk SMS is DLT-compliant. Botify handles SMS and DLT routing as your second line of support; your team handles customer onboarding.
How does the partner wallet work?
Messages and calls debit live from your prepaid partner wallet at Botify list rates, so keep it funded. The opening wallet is ₹10,000 on Silver and Gold and ₹25,000 on Platinum.
Can I bring my existing SMS customers onto the platform?
Yes — they are your customers. The only restriction is the other way round: existing Botify clients move to a partner only with Botify's consent, and Botify never approaches your clients during the agreement and for 12 months after it.
What happens when Meta or telecom rates change?
Meta, telecom and TRAI rate changes are passed on with 30 days' notice, giving you time to update your own rate cards.
Apply for the white-label programme
Tell us about your business and client base. The partnerships team will send a proposal for the right tier and call you back. A GSTIN is required to join.
Related white-label guides
- White-label WhatsApp Business APIRun a WhatsApp Business API platform under your brand — no Meta app or BSP status needed.
- For IT & software companiesOffer WhatsApp, SMS, email, RCS and AI voice to your software customers without building a BSP stack.
- Start a WhatsApp marketing businessA step-by-step guide: business model, start-up costs, pricing, compliance and first clients.
Talk to the partnerships team
Prefer a conversation before you apply? Message us on WhatsApp or email — we respond within 24 hours on working days.
Other ways to partner
- White-Label WhatsApp PlatformTiers, wholesale price list, fees, billing and protections.
- WhatsApp API Reseller ProgramThe same Silver, Gold and Platinum tiers, framed for reselling.
- How to choose a white-label WhatsApp platformA buyer's checklist: wholesale vs commission, usage markup, branding, contracts and who owns the client.
- Certified PartnerNo platform fee: free training and a 15–20% recurring margin.