RCS Business Messaging
The Future of SMS — Rich, Interactive, and App-Like Messaging
Elevate your customer communication with RCS (Rich Communication Services) Business Messaging on Botify. Send branded, interactive messages with carousels, buttons, images, and videos — all delivered natively in your customers' default messaging app. No downloads, no friction, just results.
Powerful Features
Everything you need to succeed with RCS Business Messaging.
Rich Media Messages
Go beyond plain text with high-resolution images, videos, GIFs, and audio files embedded directly in the message thread. Showcase products, share tutorials, or deliver immersive brand experiences that drive 3x more engagement than traditional SMS.
Interactive Carousels & Cards
Display up to 10 scrollable product cards with images, descriptions, prices, and action buttons. Let customers browse your catalog, compare options, and make purchases without leaving their native messaging app — just like an in-app shopping experience.
Suggested Actions & Quick Replies
Add clickable buttons for calls-to-action like 'Buy Now,' 'Call Us,' 'Get Directions,' or 'Visit Website.' Suggested replies let customers respond with a single tap, reducing friction and increasing response rates by up to 45%.
Verified Sender & Branding
Every RCS message displays your verified business name, logo, brand colors, and a verification badge — all visible before the customer even opens the message. Build instant trust and eliminate the spam perception that plagues traditional SMS.
Real-Time Read Receipts & Typing Indicators
Know exactly when your messages are delivered, read, and acted upon. RCS provides native read receipts and typing indicators, giving you the same visibility as WhatsApp or iMessage — but on the default Android messaging app.
Fallback to SMS
Never miss a customer. Botify automatically detects whether the recipient's device supports RCS and gracefully falls back to standard SMS if it doesn't. Your message always gets delivered — rich when possible, reliable when needed.
Why Choose Botify for RCS Business Messaging?
How It Works
Register & Verify Your Brand
Sign up on Botify, submit your business details, and complete Google's RCS Business Messaging verification. Our team guides you through brand asset submission — including your logo, brand colors, description, and website — for a fully branded messaging experience.
Design Rich Message Templates
Use Botify's visual RCS template builder to create stunning messages with images, carousels, videos, and interactive buttons. Preview exactly how your message will appear on customer devices before you send. No design or coding skills needed.
Configure Audiences & Fallback Rules
Upload or sync your contact lists and let Botify automatically detect RCS-capable devices. Set intelligent fallback rules to deliver SMS versions to non-RCS devices, ensuring every customer receives your message regardless of their phone model.
Send, Track & Optimize
Launch your RCS campaign and monitor real-time analytics including delivery rates, read receipts, button clicks, and conversion events. Use A/B testing to compare creative variants and continuously improve your messaging performance.
Use Cases
Retail & E-Commerce Promotions
Launch visually stunning product promotions with image carousels, discount codes, and 'Shop Now' buttons. Drive customers directly to checkout with one-tap purchase flows. Retailers using RCS see 2.5x higher conversion rates compared to SMS-only campaigns.
Banking & Payment Alerts
Send rich transaction alerts with branded card visuals, payment confirmations with itemized details, and interactive buttons for 'View Statement' or 'Report Issue.' Enhance security with in-message OTP verification and fraud alert action buttons.
Travel & Booking Confirmations
Deliver interactive boarding passes, hotel booking cards with check-in buttons, and real-time flight status updates with rich media. Enable customers to modify reservations, select seats, or contact support — all within the message thread.
Food Delivery & Quick Commerce
Send order confirmations with product images, real-time delivery tracking maps, and 'Reorder' quick-reply buttons. Share daily menus as scrollable carousels and let customers place orders with a single tap — no app switching required.
Automotive & Dealerships
Showcase new vehicle models with high-resolution image carousels, spec sheets, and 'Book Test Drive' buttons. Send service reminders with interactive appointment scheduling and share video walkthroughs of vehicle features directly in the message.
Insurance & Claims Processing
Streamline claims with interactive forms, document upload prompts, and real-time status cards. Send policy renewal reminders with plan comparison carousels and 'Renew Now' action buttons, turning a multi-step process into a single-message experience.
Integrates With Your Favorite Tools
RCS Business Messaging FAQ
What is RCS and how is it different from SMS?+
RCS (Rich Communication Services) is the next evolution of SMS, designed to bring app-like features to the default messaging app on Android devices. Unlike SMS, which is limited to 160 characters of plain text, RCS supports high-resolution images, videos, carousels, interactive buttons, read receipts, typing indicators, and verified business branding — all without requiring the customer to download any app.
Which devices and carriers support RCS?+
RCS is supported on over 2 billion Android devices worldwide through Google Messages, which is the default messaging app on most Android phones. Major carriers across 60+ countries support RCS, including all major Indian telecom operators (Jio, Airtel, Vi). Apple has also announced RCS support starting with iOS 18. Botify automatically handles device detection and falls back to SMS for unsupported devices.
Do customers need to install any app to receive RCS messages?+
No. That's the biggest advantage of RCS. Messages are delivered directly to the customer's default messaging app (Google Messages on Android). There's no download, no sign-up, and no friction. The experience is native and seamless — customers see your rich, branded messages right alongside their regular texts.
How does the SMS fallback work?+
Botify automatically checks whether each recipient's device supports RCS before sending. If RCS is supported, the rich message is delivered with full branding, images, and buttons. If the device doesn't support RCS, Botify instantly falls back to a standard SMS version of the message, ensuring 100% deliverability. You can customize the SMS fallback content separately.
How much does RCS Business Messaging cost?+
RCS pricing on Botify is usage-based with no platform fees. You pay per message delivered, with rates varying by country and carrier. RCS messages typically cost slightly more than SMS but deliver significantly higher engagement and conversion rates, making the ROI substantially better. Contact our sales team for volume pricing and custom enterprise plans.
Can I track analytics and measure ROI for RCS campaigns?+
Yes. Botify provides comprehensive real-time analytics for every RCS campaign, including delivery rates, read receipts (unique to RCS vs SMS), button click-through rates, carousel interaction heatmaps, and conversion tracking. You can integrate with Google Analytics, your CRM, or any BI tool via webhooks and APIs to measure end-to-end campaign ROI.
Ready to Start with RCS Business Messaging?
Join 10,000+ businesses using Botify. Start free — no credit card required.